8 Figure Funnel Formula 8 Figure Funnel Formula | Page 21

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Since Facebook lets us target so specifically we can get very granular in whom we show our ads
to, however, users only have to take 1 simple action to get to our page.
They simply click on an ad in Facebook.
Ads on Facebook are a form of disruptive marketing meaning you are disrupting what a person
is already doing and therefore they really had no intent on visiting your page. Obviously they
have some level of interest in your product based on your ad they responded to, however, it’s
important to grab their attention right when they hit your landing page.
If we compare that to a Google search you can see the key difference here is that people on
Google take 2 actions to get to our page:
1. They type in a keyword and “search” for it on Google
2. They see and respond to our ad
When someone takes multiple steps to get to your page you can clearly see they have “intent”
when they land on the page. Usually this is higher quality traffic and it’s important to show them
details about the product or service you are offering. It’s less important to grab their attention
real fast and have them complete an action like opt in to an email list.
Of course once you optimize for your traffic source you’ll always want to optimize for Mobile
traffic since it’s accounting for upwards of 70-80% of traffic online right now.
ClickFunnels lets you create a mobile version of all of your pages and even preview it from your
editor so you can make sure you have an acceptable page when someone is viewing it on a
mobile device.