8 Figure Funnel Formula 8 Figure Funnel Formula | Page 13

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WHY IS EMAIL MARKETING IMPORTANT?
Email Marketing is part of what we call the “backend” of your sales funnels. The “backend” refers
to any way that you monetize your process after the initial funnel that a prospect or customer
goes through. The most important thing to remember here is whatever you do on the backend
of your funnels is usually considered “free money”.
Let me explain “free money”
If you are marketing your funnel on Facebook or YouTube or Google or anywhere else you are
usually paying those platforms a fee to get your ads seen, clicked and in turn generate visitors to
your page.
So that simply means you are paying to acquire that traffic initially.
Now if you are able to capture their email address or convert them to a buyer any “remarketing”
you do to them does not require you to pay for any advertising. You pay a small fee to your
auto-responder service to send emails, but essentially marketing to these subscribers is free.
This is HUGE
Why?
Most funnels just breakeven on the front end at best if they are really designed well.
That means if you spend $10 today on Facebook Ads and you can make back $10 you are doing
great!