7 Ways to Get 7 New Personal Training Clients in the Next 7 Days - Fitness Marketing 1 | Page 8
7 Ways to Get 7 New Personal Training Clients in
the Next 7 Days - Fitness Marketing
instructor, or if you do mind/body stuff, it doesn’t matter,
whatever you do, if you don’t get out in your community and be
seen, you will have a hard time being successful. It is true that
probably the two biggest ways people will ever find you for your
services are through referral of existing clients or customers and
in an online search. One and two, and it just depends on how you
structure your business if it’s 1 and 2 or 2 and 1. But aside from
that, it’s getting out there and being a figurehead in your
community. There’s a lot of different ways to doing that. We’re
talking about rapid results, getting 7 new clients in the next 7
days, so these are quick strategies to put money in your pocket so
you need to get out there and put flyers, brochures, lead boxes,
pamphlets, in beauty salons, nutrition stores, nail salons, day spas,
and family-run restaurants. The reason I say “family-run
restaurants” is because oftentimes the franchises or large
corporately-owned restaurants have rules and regulations and
they just don’t allow that kind of stuff to be left behind at the
restaurant. Starbucks is cool, but they don’t have a community
bulletin board. You’re not going to get anything in there. But
oftentimes, the nail salons – who’s in a nail salon? Well, there’s
some guys that go to nail salons. There are some kids that go in
there every one in a while with their moms, but it’s mostly moms.
Most often it is mom in a nail salon. Who are most of your
personal training clients unless you are doing MMA fighting or
elite sports conditioning for male athletes? It’s a female, probably
a mom, 28–48 years old, so a nail salon is a good place. So fliers,
brochures, business cards, lead boxes, anything like that.
Business cards are probably the least beneficial. Some sort of a
lead box with a contest or something like that; some sort of free
trial or something – you don’t want to give your stuff away, but
some sort of free gift to incent them to come to your program. So
get out there and be seen in your community as much as you’re
doing stuff online. I think people rely too much online. It’s
absolutely imperative. It will be No. 1 and No. 2, but if you
eliminate or neglect getting out there and being seen in your
community, you’re really doing yourself a disservice. It’s a good
way to get people fast.