7 Ways to Get 7 New Personal Training Clients in the Next 7 Days - Fitness Marketing 1 | Page 8

7 Ways to Get 7 New Personal Training Clients in the Next 7 Days - Fitness Marketing instructor, or if you do mind/body stuff, it doesn’t matter, whatever you do, if you don’t get out in your community and be seen, you will have a hard time being successful. It is true that probably the two biggest ways people will ever find you for your services are through referral of existing clients or customers and in an online search. One and two, and it just depends on how you structure your business if it’s 1 and 2 or 2 and 1. But aside from that, it’s getting out there and being a figurehead in your community. There’s a lot of different ways to doing that. We’re talking about rapid results, getting 7 new clients in the next 7 days, so these are quick strategies to put money in your pocket so you need to get out there and put flyers, brochures, lead boxes, pamphlets, in beauty salons, nutrition stores, nail salons, day spas, and family-run restaurants. The reason I say “family-run restaurants” is because oftentimes the franchises or large corporately-owned restaurants have rules and regulations and they just don’t allow that kind of stuff to be left behind at the restaurant. Starbucks is cool, but they don’t have a community bulletin board. You’re not going to get anything in there. But oftentimes, the nail salons – who’s in a nail salon? Well, there’s some guys that go to nail salons. There are some kids that go in there every one in a while with their moms, but it’s mostly moms. Most often it is mom in a nail salon. Who are most of your personal training clients unless you are doing MMA fighting or elite sports conditioning for male athletes? It’s a female, probably a mom, 28–48 years old, so a nail salon is a good place. So fliers, brochures, business cards, lead boxes, anything like that. Business cards are probably the least beneficial. Some sort of a lead box with a contest or something like that; some sort of free trial or something – you don’t want to give your stuff away, but some sort of free gift to incent them to come to your program. So get out there and be seen in your community as much as you’re doing stuff online. I think people rely too much online. It’s absolutely imperative. It will be No. 1 and No. 2, but if you eliminate or neglect getting out there and being seen in your community, you’re really doing yourself a disservice. It’s a good way to get people fast.