7 Ways to Get 7 New Personal Training Clients in the Next 7 Days - Fitness Marketing 1 | Page 10

7 Ways to Get 7 New Personal Training Clients in
the Next 7 Days - Fitness Marketing

billboard. The companies we’ve worked with in the past are Fast
Signs and they are franchised all over and then Foothill Sign is in
Foothill Ranch here in Orange County, but they can help you with
anything no matter where you are at. The cool thing about
Foothill Sign company – they should still do it – is they have a box
that’s plastic with a spring-loaded lid on it that holds your
business cards that you attach to the rear window of your car and
you put a little sign in your window that says “Business Cards –
Take One” and I remember going to a swap meet or what we
called a flea market or whatever you want to call it or even parked
out in a busy parking lot or at an event like a 5K or a triathlon or
whatever and all of the business cards are gone at the end of the
event and you get a ton of new people because your car is a
moving billboard or in that case, a car/billboard, but a billboard
nonetheless, and it tends to work really, really well. A magnetic
sign can cost $50 or you can wrap your whole care for $5,000.
Now, obviously it depends on your budget and what you want to
do.
I benefitted from this personally when I was teaching my
Adventure Boot Camp and I had a black Hummer. It was when the
Hummers first came out and it was huge and obtrusive and
obnoxious and then you have lots of chrome on it (which is
ridiculous when I think back about it) and then I had the big
Adventure Boot Camp and logo and stuff with my web address on
it. And this is no joke. I’m trying to remember exactly what it is.
This now is 8–9 years ago, something like that, when I first did it
and I would guess that I brought in $4,000–$5,000 a month just
from new business from the Hummer with the Adventure Boot
Camp logo on it. That is not an exaggeration. It was crazy how
well it worked. Part of it was because the Hummer was new and
it drew attention and I kind of built it up crazy and ridiculous, but
a lot of it was because of the bright colors and the big banners and
stuff. I remember people would email me and say, “Hey, I just saw
you going down the street and I’m going to register right now
online.” It was pretty amazing. So whatever you do, you need to
make sure that if you do a magnetic sign or a decal for your car, do
not just put your phone number. You must put your web address
and, as you see here, if you look to the first web address there,