69_keting_ideas (1) mar | Page 6

Some examples that are in the public domain: BT.com – An ‘implied consent’ model. Upon your first visit to the site you are offered the chance to change the cookie settings, but if you do not act upon it they ‘assume’ that you are giving consent. JohnLewis.com – Full breakdown and information of all cookies used on the site. This information is displayed in a very prominent area of the site, easy to find and fully visible ICO.gov.uk – the ‘whiter than white’ route. Full tick box approval needed. It’s their law and they need to follow it, but realistically can you see this tick box culture coming into effect on every website in the UK? Need more information? Please do your own research, by no means is this document legal advice and we strongly recommend that you consult with some or all of the following useful sites to find out more: ICO Cookie Collective DMA All About Cookies ICC 6