6. Ray White Now | JUNE 2021 | Page 12

12 JUNE EDITION
Demand
Our result for May was clearly driven by our strong volume of buyer demand . Across all of our metrics , demand was up . The initial buyer metric we take into consideration is the number of buyers viewing properties online . Throughout May we saw 3.94 millions views across our Ray White websites . This is 8 per cent higher than this time last year . This has resulted in over 42,590 enquiries being sent , a volume which is nine per cent higher than May last year . The demand hasn ’ t stopped at online activity . Across our auctions in May , we recorded an average of 5.4 registered bidders per auction and of these bidders an average of 3.3 were actively bidding ( refer to Chart 4 ). Sellers who proceeded to auction were rewarded with almost 12 per cent more under the hammer than the highest offer prior .
The final consideration that we look at when measuring the volume of demand in the market and arguably
Chart 3 : Online enquiries
This chart compares the number of online enquiries made through Ray White websites from 2018 , 2019 and 2020 . It shows online enquiries are 10 per cent above levels at the same time last year .
80k 70k 60k 50k 40k 30k 20k 10k
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
2018-19 2019-20 2020-21 Source : Ray White Online Analytics
Chart 4 : Bidding by month
The chart illustrates that the average number of registered bidders per auction has reached 5.4 throughout May 2021 .
Jul
Aug
Sep
Oct
Nov
Dec
2021
Feb
Mar
Apr
May
Jun
Jul
# Online Enquiries / 28 days
# / 28 days
8 7 6 5 4 3 2 1
2018-19 2019-20 2020-21
Source : Ray White EARS Auction Reporting System