“We understand the thrill of biking and don’t want to take that away, but we want to ensure that groups of motorcyclists are looking out for each other on the road and practising safe manoeuvres together.”
The campaign is also supported by Police Scotland and a number of Scottish biking organisations, including 56’N motorcycle magazine.
Iliyas Campbell of 56’N motorcycle magazine said: “We’re thrilled to be ambassadors for the latest breathtaking roads film as promoting safe riding habits is really important for the Scottish biking community; it’s always a very sad day when we learn a fellow biker has lost their life on our roads.”
Cabinet Secretary for Transport, Infrastructure and Connectivity, Michael Matheson, said: “We are aware bikers face greater risks than any other road user, and we are committed to raising awareness of the dangers they encounter on Scotland’s roads and reducing the number of those killed or seriously injured.
“Through using the voices of the biking community, the Live Fast, Die Old campaign is fundamental in highlighting best practice. I’d encourage any motorcyclist who is planning to explore Scotland to ride appropriately for the conditions and always consider other roads users, particularly if you’re riding as part of a group.”
Michael McDonnell, Director of Road Safety Scotland, said: “We’re now well into biking season and as the weather improves, the roads are busier and bikers set off with their friends to enjoy the stunning scenery that Scotland has to offer.”
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