On the flip side, our buyers are often in their late 40s to mid-50s, who purchase these classics in remembrance of their childhood days. How many times we’ ve heard,“ my father had one of these when I was a kid”. Many times, my father will tell me who is most likely to purchase a specific car. right down to being a male or female, and their background. It’ s uncanny.
Over the past few years our business has evolved from acquisition and sales to custom builds. At first, this was most often the result of a customer purchasing one of our vehicles and wanting items added, such as power steering, air conditioning, or other upgrades for comfort. We’ ve found that many of our customers appreciate the“ classics” but want more in the way of a driving experience. This lead to total custom builds. The car gets stripped to a bare shell and built from the ground up with modern suspension, engine and transmission. Computer controlled fuel injected engines with massive power, six speed transmissions, adjustable coil over shocks, and anything else you desire.
We recently had one of these builds on exhibit in Las Vegas at the SEMA show,( Specialty Equipment Manufacturers Association), which is the mecca for
cutting edge hot rods and their builders. Our 1970 Dodge Challenger exhibited there was chosen for Hot Rod Magazine’ s Top 10 Mopars.
We purchased our first location in July of 2011; an 8,000-square foot warehouse in Troy. After months of renovations, which included gutting the offices, ripping off 3 layers of roofing, plumbing, electrical, heating systems, etc., we had our shop up and running.
We had always intended to do the mechanical work in house, and any paint work would be farmed out to local people we knew. It quickly became apparent that this wasn’ t going to work for us. Needing to control time frame of the job and the quality of work, we purchased our own paint shop. Two years ago, we purchased a local body shop and outfitted it for our needs. We are now known for our high-quality paint & body work being completed by our excellent staff.
It’ s been exciting to share my love for cars with my father over the many years we’ ve worked together. To be part of a business that transforms our customers to a time in their life that represented a special time is a privilege and a passion.
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