Up until now we have
1. Identified new keyword ranking opportunities that we can target 2. Analysed the top 10 ranking sites to know how they optimize both onsite and off 3. Found LSI keywords and terms that build up the theme of our keyword 4. And we know exactly what type of competition we are up against
Now let’ s move onto step 4
Step 4 – Rank
In this step we will be optimizing our sites based on our findings from the previous steps.
This will allow us to optimize our sites knowing that they are ready for a top google ranking, leaving nothing to guesswork or chance.
By now we already know the type of competition we are up against, and how our competition is optimizing to rank so well.
Now we need to do exactly the same but add a few twists of our own.
When optimizing your own sites and working with your competitors data, it’ s important to pay close attention to the following
� How our competitors are using titles and other meta data � How and what headings are being used � The internal / external linking structure and the anchor text being used