5 Smart Steps to Improve your Restaurant Business 5 Ways to Get the Attention your Restaurant Deserv | Page 2

The Power of Blogging
S ta rting a blog ha s gre a t a dva nta ge s s ince a blog is a wa y to ke e p your a udie nce more e nga ge d
a nd inte re s te d. De pe nding on the topics you choos e to include in your blog, you ca n ke e p your
re a de rs coming ba ck a ga in a nd a ga in. This wa y, you ca n a lwa ys a dve rtis e indire ctly a nd ga in long -
te rm cus tome rs . Topics could cons is t of re cipe s , he a lth a nd die t a rticle s , food a nd tra ve lling or more
ge ne ra l one s like pos itive thinking. The powe r of a blog ca n be s e e n whe n your cus tome rs
pa rticipa te by le a ving the ir comme nts which s ome time s ca n be come a whole dis cus s ion a round a n
inte re s ting topic.
Google
A Google + a ccount can function as a pathway to your restaurant’s information since every time a
s e a rch on Google ta ke s pla ce your informa tion is re trieve d from your a ccount. The re fore , ha ving s e t
a n a ccount a nd ma na ging to ke e p it a ctive ca n provide you with gre a t be ne fits whe n it come s to your
bus ine s s e xpos ure .
Active Social Media
S ome pe ople might be lieve tha t once you cre a te a fe w s ocia l me dia a ccounts ne w cus tomers will
s ta rt visiting the ir re s ta ura nts . Howeve r, this is not the ca s e s ince s e tting up your s ocia l me dia
a ccounts is jus t the be ginning of a long proce s s which ta ke s a long e ffort a nd time till the re s ults ca n
be come obvious . Howeve r, ha ving a ctive s ocia l me dia a ccounts ha s be come a ne ce s s ity in our da ys
s ince the y a re ve ry powe rful tools due to the very high people’s engagement with them.
You ca n dis pla y your ne we s t offers or coupons or you ca n publis h photos of a ny e ve nts or your ne w
products . You ca n e mploy fre e la nce rs to do your s ocia l me dia ma na geme nt for you or you ca n e ve n
do it on your own if you de dica te s ome time . The re a re diffe re nt ma na geme nt tools which ca n s a ve
you time a nd a utoma tica lly publis h in a ll your s ocia l me dia a ccounts . S uch a n e xa mple would be the
HootS uite ma na ge me nt tool through which a ll your a ccounts ca n be ma na ge d a t the s a me time .