A logo is said to be the face value of a company , it is the first visual that comes in contact with a current or prospective customer . Why is it important to have a good company logo design ? To answer that question we first need to understand what a logo is .
One of the world ’ s greatest designers , Paul Rand said , “ A logo is a flag , a signature , an escutcheon , a street sign . A logo does not sell ( directly ), it identifies . A logo is rarely a description of a business . A logo derives meaning from the quality of the thing it symbolizes , not the other way around . A logo is less important than the product it signifies ; what it represents is more important than what it looks like . The subject matter of a logo can be almost anything .” http :// giphy . com / gifs / design-6wIgpNxqcg4py
As Paul Rand stated that a logo isn ’ t more important than a company ’ s product , but what it represents is more important . So it ’ s safe to say that an identity represents your entire company as a whole-the products , the services , the mission , the vision , the goals , and everything else .