A logo is said to be the face value of a company, it is the first visual that comes in contact with a current or prospective customer. Why is it important to have a good company logo design? To answer that question we first need to understand what a logo is.
One of the world’ s greatest designers, Paul Rand said,“ A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell( directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.” http:// giphy. com / gifs / design-6wIgpNxqcg4py
As Paul Rand stated that a logo isn’ t more important than a company’ s product, but what it represents is more important. So it’ s safe to say that an identity represents your entire company as a whole-the products, the services, the mission, the vision, the goals, and everything else.