5 Major Benefits of Airplane Advertising 1 | Page 14

Diverse mediums were used for lottery's ad
campaign; including the traditional media and aerial
advertising; only 6% of the budget was allocated to
airplane marketing. In a survey later on, nearly 70%
of the people were asked how they came to know
about the launching of this lottery and 18.3% of
them said they came to know about the lottery via
aerial ads.