5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 9

5INSTAGRAM MARKETING SECRETS
Host Contests
(That Incentivize Action)
Contests accelerate the pace at which users interact with your brand.
The allure of a ‘prize’ taps into people’s in-built competitive drive while simultaneously
triggering their loss aversion instinct, which is psychologically more powerful than gain.
In simple terms, contests drive engagement and generate ‘buzz’ around your brand.
There are multiple contest formats you can run depending on your product or niche.
Let’s take a look at some popular formats:
Like to Win
The “Like to Win” contest format is fairly straightforward. It requires visitors to follow your
brand and ‘like’
a post during a given time-frame in order to enter.
Subsequently, you select a winner at random from this pool entrants.
Check out this contest from Student Beans:
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