Provide sneak peeks
5INSTAGRAM MARKETING SECRETS
Emily Ley hosts frequent flash sales exclusively for Instagram followers, offering discounts on certain items.
This makes their followers feel as if they have an opportunity that other’ s don ' t.
Provide sneak peeks
Sneak peeks present another opportunity to make your followers feel exclusive.
Simply show your audience a product before it hits the market. Doing so builds curiosity, hype, and demand around your product.
When the product is eventually released, people will rush to purchase, creating additional hype. Alternatively, you can provide a behind-the-scenes look at everyday life in your company.
This humanizes your brand and allows followers to build an emotional connection. It also builds loyalty as followers feel they are a part of a real and credible community.
Formstack wants its followers to realize they aren’ t just some obscure form-building tool. Rather, they are real people with similar interests as you.
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