5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 11

5INSTAGRAM MARKETING SECRETS
Create a unique hashtag for your contest and invite entrants to post a photo of themselves
using your product in order to enter.
Starbucks hosted a contest in which they asked coffee-lovers to design a cup with customized-
art and submit the design through #WhiteCupContest.
The winning selection would be printed as a limited-edition cup.
Check out the entries:
Why these contests work:
For customers, public recognition and a prize instill a powerful motivation to enter.
For your brand, each entry can be used as original content. Moreover, images of real-people
using your product doubles-down as social proof, enhancing your brand credibility.
The downside
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