5 COMMON MISTAKES PEOPLE MAKE WHEN HIRING A 'KEYNOTE' SPEAKER AND HOW Volume 1 | Page 4

M IS TA KE # 2
THE AUDIENCE WALK
AWAY WITH NO USABLE
INFORMATION
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This is one of the biggest complaints my clients have
voiced to me about previous speakers. The speaker
simply fails to convey the message in a way the audience
can relate to and use. It really doesn’t matter how great
the story is, if it doesn’t convey the message in a usable
fashion then it has been totally pointless. When it comes to the first group, their personal story is
their motivational tool. So when looking to enlist the
services of a personality speaker ensuring their personal
journey or story fits your brief is the key. You need to be
able to identify how their story can tie in with your
message, as this is ultimately how they will convey it.
So how do you ensure the message the keynote delivers
is one that will inspire your audience and guarantees they
walk away with the correct message? With professional motivational speakers it is different;
they are far more flexible when it comes to their story so
find it far easier to convey a specific message. That being
said, they don’t have the fame and impact a personality
has. So their performance is what you should be
evaluating-how well they can tell a story and how
genuine they are.
First step is realising that keynote speakers often fit
one of two types. The personality speaker, who is
someone famous or a leader in a specific field, or the
professional motivator whose primary focus, and
qualifications, revolve around inspiring and motivating
others
P E RS O N A L I T Y
S P EA K ER
PROF ESSION AL
MOTIVATOR
Preparation is another key aspect of ensuring the
audience walk away with the right message. Factor in time
way before the event to speak about the message you
want delivering and the key take home messages. Then in
the hour before the event, take the time to go through the
key points with your chosen speaker, reinforcing what you
hope to get across.