5 COMMON MISTAKES PEOPLE MAKE WHEN HIRING A 'KEYNOTE' SPEAKER AND HOW Volume 1 | Page 2

I NTROD U C T I O N
During my 25 year career as a keynote speaker, I have been
fortunate enough to work with hundreds of companies,
business leaders, events’ teams and big brands. I always
love feedback after any talk and the one thing I have noticed
coming up time-and-time again is the compliment, “We are so
glad we choose you, we were really unsure what to look for in
a keynote speaker and as a result have had some disasters in
the past. We are so glad this time it’s different.”
It got me questioning,
why is it so daunting
and hard to find a good
keynote speaker?
For those organising the event, there is obviously a lot of
pressure to get it right. After all, your choice of keynote speak-
er is crucial when it comes to filling the event, getting the key
messages across and leaving a lasting impression. Yet with
so many “established” keynote speakers out there and even
more touting themselves as the next best thing, how do you
know who to choose?
This is why I have compiled this EBook, to help those looking
for a keynote speaker to find their perfect match. In it I have
compiled my top five tips for making the right choice when it
comes to selecting your speaker, by looking at the most
common mistakes people make when selecting their
speaker. If you can avoid these, then you
will ensure your event goes off without a
hitch but with a BANG!
I hope it helps and you enjoy the read.
Speak soon,
Pete Cohen