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PRINTPACK INDIA 2019 SHOW DAILY 4 FEBRUARY 2019 | SUPPORTED BY INDIAN PRINTER & PUBLISHER AND PACKAGING SOUTH ASIA
ADDRESSING INNOVATION AND SUSTAINABILITY AT PRINTPACK
ALPS and Avery Dennison join hands to organize World Label Day on 3 February
AKANSHA MEENA
A
ssociation of Label Printers and
Suppliers (ALPS) and Avery
Dennison joined hands to an-
nounce and organize for the very first
time ‘World Label Day’ on 3 February
during Printpack 2019, marking a his-
torical and significant day for the label
industry. The event began by lightening
of the lamp ceremony followed by the
welcome note by Gururaj Ballarwad,
president of ALPS.
During his keynote address,
Bhupinder Singh, country sales man-
ager of Avery Dennison India, talked
about the reality of label industry busi-
ness and how innovation is needed to
make the industry more sustainable.
Giving the example of Joseph Alois
Schumpeter, who wanted to become the
Bhupinder Singh, country sales manager
of Avery Dennison India, talked about the
reality of business of label industry and how
innovation is needed to make the industry
more sustainable at World Label Day on 3
February 2019.
ROBUS INDIA AT PRINTPACK 2019
Robus sells its machine
to Borkar Packaging
HARISH PENUMARTHI
N
ikhil Borkar and Amol Borkar
of Borkar Packaging recently
ordered a JC1100 pcw folder-
gluer from Robus India. According to
them, the key factor behind choosing
this machine was its speed and correct
formation of complex corrugated and
duplex cartons.
“These were some compelling factors.
There is a lot of competition in the market.
In order to survive, we need to produce
more and offer products according to the
customers’ requirements. We look for-
ward to this alliance and are hopeful that
with the newly bought machine, we will
be able to increase our productivity and
gain profits,” the Borkars said.
Quality is another factor that is ex-
tremely vital in this competitive mar-
ket. In order to survive, the companies
not only need to offer timely solutions
but also need to make sure that faster
delivery doesn’t have an impact on the
quality being delivered. “We also don’t
want to compromise on the quality and
we hope that with this machine, we’re
able to deliver what our customers ex-
pect from us,” they concluded.
Nikhil Borkar and Amol Borkar of Borkar Packaging invest in a Robus machine
best capitalist and horse rider in Austria,
Singh explained that innovation and en-
trepreneurship are key to opening up of
new prospects in the market and new
sources of supply.
His talks included how innovation
in terms of management and organi-
zational culture can help the industrial
players to achieve commercial success
in their business. He emphasized that
ideas need to be structured in such a
manner that good ideas funnel through,
which in turn can be executed with
strong focus on oganizational collabo-
ration and will not work at individual
level. Strategic partnerships with those
who support cutting edge technology is
essential. “Innovation starts at the top,
it is not easy but possible, it relies on
trust, intimacy and collaboration, and
create your own culture and remember
that customer is not always right but
they do sit at the heart of every innova-
tion,” he concluded.
Singh’s address was followed by
the speech of Parag Bagade, head of
technical marketing of Avery Denni-
son. Bagade talked on how to eliminate
70% of waste from going to the landfills
and recycle it for lower value industrial
products. He mentioned that laboratary
label studies have shown that matrix
waste produced during conversion can
be directly sent to the paper mill which
will be used to recycle. The studies by
Avery Dennison will further give a size-
able estimate of the matrix waste.
INTERVIEW – A APPADURAI, HP INDIA
Personalized packaging
can drive brand engagement
H
P Inc., the manufacturer of
digital presses, is demonstrat-
ing its breakthrough HP Indigo
12000 HD press at its stand at Printpack
2019. HP is well positioned to fulfil the
diverse needs of printers with its digi-
tal printing portfolio. All of HP’s in-
novations and initiatives, such as the
higher resolution of the 12000 HD, are
designed to help its customers remain
profitable and explore fresh revenue
streams. Harish Penumarthi discusses
the print market trends with A Appa-
durai, country manager of HP’s digital
and graphic solutions business in India.
“India is a high growth and promis-
ing economy and looking forward we
are seeing that the future of packag-
ing and commercial printing is driven
by digital printing,” says A Appadurai.
Digital printing has evolved by leaps
and bounds in India and one key trend
driving this shift has been the evolution
of HP’s Graphics Solutions Business of-
ferings from devices to effective market-
ing solutions. The company is excited to
witness increased traction with Indian
brands from various verticals, as they
make the best possible use of the various
options provided by digital printing to
reach their end customers innovatively.
“Digital printing technology is
becoming a source for consumer en-
gagement and this is changing all the
traditional packaging and commercial
print ideas. Brands, print convertors
and print service providers all over the
world are looking for new and creative
ideas to engage with consumers, to con-
nect with them online and offline, and
to stand out on the shelves. Packaging
has gone from being purely functional,
to serving as a communication tool.
However, this consumer engagement
is merely the tip of the iceberg when it
comes to reaping the benefits of digital
printing. Printing on-demand, printing
what is needed and when it is needed
has enabled brands to save on inventory
obsolescence (brands often throw away
an estimated 30% of their inventory due
to obsolescence), storage and transpor-
tation,” says Appadurai.
“Consumer response will continue
to increase when exposed to personal-
ized campaigns. In fact, 81% of con-
sumers are willing to pay more for cam-
paigns that are co-created. Take Oreo’s
color filling campaign as an example.
Riding on the color filling craze, Oreo
has established a dedicated website to
allow consumers to design and color
their own packages, add a greeting mes-
sage and receive the package at home.
Consumers were willing to pay 4 times
more for these personalized packages
than for the regular Oreo packs,” Ap-
padurai concludes.
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