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If that works out, then you open your own cannery. village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your friends.“

At that point you would control the product, the processing and the distribution. And, you could leave this little town and move to Mexico City, or LA and or even New York City. From there you could run the whole thing by phone, Fedex and the Internet.

The Mexican fisherman thinks this over for a minute and then asks, “Interesting. How long will this all take?”

The American thought for a little bit, took out his calculator and punched in some numbers, and then announced “I think you do this in only 15-20 years.”

“But what then?”

The American laughed and said, “Here’s the beauty of the whole thing. When the time is right you announce an IPO and sell your company stock to the public and become very rich. You could make millions!”

The Mexican thought this over for a little longer, staring out to sea and thinking about what millions would buy. He asked, “Okay. Millions.. then what?”

The American said, “This is the best part —

you would retire. Move to a small coastal

fishingvillage where you would sleep

late, fish a little, play with your kids,

take siesta with your wife, stroll to

the village in the evenings

where you could sip wine and

play your guitar with your friends.“

Freedom does not require currency