4. Ray White Now | APRIL 2021 - Page 12

Demand Our record result for March was clearly driven by our record volume of buyer demand . Across all of our metrics , demand was up .
The initial buyer metric we take into consideration is the number of buyers viewing properties online . Over the month of March we have seen over 4.85 million viewers across
our Ray White websites . This is 49 per cent higher than this time last year . This has resulted in over 60,470 enquiries being sent , a volume which is 56 per cent higher than the same period last year .
The demand hasn ’ t stopped at online activity . Across our auctions in March we recorded an average of 6.1 registered bidders per auction and of these bidders an average of 3.5 were actively bidding . ( refer to Chart 4 ).
Sellers who proceeded to auction were rewarded with 12.25 per cent more under the hammer than the highest offer prior .
Chart 3 : Online enquiries
This chart compares the number of online enquiries made through Ray White websites from 2018 , 2019 and 2020 . It shows online enquiries are 56 per cent above levels at the same time last year .
Source : Ray White Online Analytics
Chart 4 : Bidding by month
The chart illustrates that the average number of registered bidders per auction has reached 6.1 throughout March 2021 .
Source : Ray White EARS Auction Reporting System