3rd Edition of Choice Option Magazine August 2014 | Page 24

Trend Report

Louis Vuitton collaborates with BMW

The fashion-automotive collaboration seems to be a growing trend.
From Tod’s special-edition Ferrari driver shoes to Hackett’s Aston Martin-branded
line and Barbour’s upcoming collection for Land Rover, motoring enthusiasts can
now nail their automotive preferences to their chests, shoes, or indeed bags.
The French fashion house has created a
range of carbon fibre luggage
designed specifically to fit BMW’s new i8 hybrid sports car. When choosing a sports car,
how do you ensure there’s enough space
for your mini-break gear? Simple choose
one which comes with its own custom-fitted
luggage set, like the newly-launched BMW
i8. The German manufacturer has enlisted
heritage French fashion house Louis Vuitton
to create four exclusive bags designed to fit
snugly in the car’s interior.

The i8 set comprises the large, handheld
Weekender GM bag which sits in the car’s
boot; a sleek garment bag for the parcel
shelf; a rounded business case which follows the curves of the BMW’s back seat; and
a smaller, soft Weekender PM which stacks
neatly on top of the business case. All four
bags feature the iconic Louis Vuitton Damier
pattern in charcoal grey, and are adorned
with leather luggage tags and the house’s
signature padlock.
The use of carbon fibre in the making of
the bags is in keeping with the i8 itself, with

BMW using the strong-yet-light composite
material in the plug-in hybrid sports car.
“This collaboration with BMW epitomizes
our shared values of creativity, technological
innovation and style,” said Patrick-Louis Vuitton, head of special orders at Louis Vuitton.
“Our craftsmen have enjoyed the challenge
of this very special project, using their ingenuity and attention to detail to create a truly
made to measure set of luxury luggage. This
is a pure expression of the art of travel.”
LOUIS VUITTON: louisvuitton.com

The automatically adjusting belt, yours for £25,000
This belt has two positions, tightening or loosening by exactly 35mm
Iten’s ingenious buckle expands or contracts so that the gentleman wearer need not adjust
the belt manually during a post-prandial period, thus evading embarrassment. It achieves
this through a mechanism requiring over 110 components, including moveable roller bearings, plates, levers and hinges, with Iten’s patented “double ardillon” buckle tang to “ensure
a super secure grip of the luxuriant leather strap”.
www.rolanditen.com

Chris Brown in studio with Drake

Remember that Chris brown and Drake fought in a club sometime ago over
Rihanna, then weeks later Rihanna and Chris Brown made-up. After Rihanna
and Chris Brown broke up, Rihanna started dating Drake. Now they are in the
studio together.

Whilst both her exs are in the studio working on a collab, riri was busy partying
with the German boys on World Cup win and she got a chance to even hold to
World Cup. She was escorted by her mom though.

Rihanna parties with germa ny win
24 | Choice Options