Performance Overview
Greetings, Realtor Partners:
As clients consider buying, selling, or maximizing a vacation home on the Forgotten Coast, the latest results offer an encouraging story. In Q3 2026, Adjusted Paid Occupancy( APO), Average Daily Rate( ADR), and Revenue Per Available Rental( RevPAR) all improved year over year, signaling healthy guest demand and continued opportunity for well-positioned properties.
Q3 2026 at a Glance:
Q3 2026 vs. Q3 2025
METRIC MARKET VS 360 BLUE
ADJUSTED PAID OCCUPANCY Up 4 %: 39 % to 41 % VS Up 5 %: 39 % to 42 %
AVERAGE DAILY RATE Up 2 %: $ 413 to $ 420 VS Up 6 %: $ 490 to $ 519
REVPAR Up 6 %: $ 162 to $ 172 VS Up 12 %: $ 192 to $ 216
What the Results Mean As you can see in the above chart, the Forgotten Coast market gained ground across all three performance metrics. Meanwhile, 360 Blue outpaced the market. For homeowners, the results reinforce the fact that professional pricing, marketing, property care, and guest experience can create meaningful separation in a competitive rental landscape. This is one of the reasons we, as a company, have invested so heavily in our Revenue Management, Marketing, and operational teams.
Three Takeaways for Your Clients
• Demand is strengthening: Market APO increased from 39 % to 41 %, while 360 Blue’ s APO rose from 39 % to 42 %.
• The right homes are commanding stronger rates: Market ADR increased 2 % to $ 420, while 360 Blue’ s increased 6 % to $ 519.
• Revenue momentum favors strategic management: Market RevPAR increased 6 % to $ 172 compared to a 12 % increase for 360 Blue to $ 216.
04 360 BLUE • FORGOTTEN COAST • 2026 Q3 REALTOR REPORT