Marketing Insights
In Q1 of 2026, 360 Blue’ s marketing efforts continued to strengthen the visibility and performance of your property across all channels. This report highlights key metrics from the past quarter, including direct bookings compared to online travel agencies( OTAs), digital reach through email and social media, website traffic, and new user growth. Our goal is to provide a clear picture of how our marketing initiatives are driving awareness and bookings, helping your property stand out in an increasingly competitive vacation rental market.
Direct vs OTA Bookings
2026 Digital Reach
Medium Jan 1, 2026 Mar 31, 2026 Change
Email 308,898 310,677 + 1,779
Direct OTAs
Social |
131,384 |
142,124 |
+ 10,740 |
|
|
Total |
|
Email Sends in Q1 2026 |
270,432 |
Social Posts in Q1 2026 |
528 |
Q1 continued to see guests booking directly with 360 Blue and Callista over booking through thirdparty websites like Airbnb and VRBO.
In Q1, we saw growth in both email subscriptions and social profiles through our social and website signup efforts.
Website Traffic
Website Traffic
New User Acquisition
160000 140000 120000 100000 80000 60000 40000 20000
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2026 |
Social |
Direct |
Search |
Website traffic for 360 Blue remained strong in Q1. The spike in web traffic seen at the end of February and into March corresponds with our lowering of the minimum length of stay for allowed homes. Overall time spent on the website continues to be strong with potential guest spending more time browsing homes, indicating an intent to book but still comparing cost, homes, or finalizing travel plans.
Referral
Other
So far in 2026, we continue to see organic and paid search, along with direct traffic and social media, drive the majority of traffic to the 360 Blue website.
04 360 BLUE • FORGOTTEN COAST • 2026 Q1 REALTOR REPORT