Performance Overview
Greetings Realtor Partner:
As you know from my previous Quarterly Report letters, the luxury vacation rental market here on the Forgotten Coast continues to experience softer demand relative to what we saw in the immediate aftermath of Covid three years ago. But this dynamic may be changing. Year-over-year Key Performance Indicators( KPIs) are beginning to look a little more promising— at least for 360 Blue.
Q3 2025 VS Q3 2024 Metrics I’ m proud to report that, year to date, our RevPAR is up 1.5 % for the entire year($ 202 VS $ 199). This is impressive in light of the continued softness in demand here on the Forgotten Coast. It’ s especially impressive when compared to the Market’ s RevPAR performance, which is down 8.8 %($ 197 VS $ 181) for the same time period.
For Q3, 360 Blue saw a slight decrease in Average Daily Rate( ADR) of 1 %, though we were up slightly in Adjusted Paid Occupancy( APO). The Market, by comparison, was down 1 % in ADR and down 7.6 % in APO for Q3. It was also down 9 % in RevPAR for Q3.
The headline here is that 360 Blue is not only beating our year-over-year performance but the competition here on the Forgotten Coast as well.
Decisions Matter One of the reasons for our improved performance is the direct result of several critical decisions we made throughout the year:
• In March, we reduced our minimum length of stay before any of our market competitors.
• Throughout the year, our Revenue Management team has been remarkably nimble with pricing— adjusting rates with the continuous fluctuations in demand to keep our homes competitive and optimally priced.
• Some time ago, 360 Blue opted to invest heavily in a new, state-of-the-art website. As you may recall, we launched it in January of 2024. What sets it apart is that it is managed in-house, with design capabilities we have full control over. As a result, we are able to quickly create our own content and promote the Forgotten Coast as a destination. We are not only promoting our portfolio of homes but the entire area, which helps everyone.
02 360 BLUE • FORGOTTEN COAST • 2025 Q3 REVIEW