Performance Overview
Greetings, Realtor Partners:
As we move through 2026, the Emerald Coast luxury vacation rental market continues to demonstrate resilience. Third-quarter results show stronger Adjusted Paid Occupancy( APO), Average Daily Rate( ADR), and Revenue Per Available Rental( RevPAR) compared with Q3 2025— even as the number of active rentals in South Walton County continued to increase.
Q3 2026 at a Glance:
Q3 2026 vs. Q3 2025
METRIC MARKET VS 360 BLUE
ADJUSTED PAID OCCUPANCY Up 10.4 %: 54 % to 59.4 % VS Up 8.7 %: 58 % to 63.6 %
AVERAGE DAILY RATE Up 3.6 %: $ 392 to $ 405 VS Up 2.5 %: $ 856 to $ 877
REVPAR Up 14.8 %: $ 210 to $ 241 VS Up 11.6 %: $ 500 to $ 558
ACTIVE RENTAL SUPPLY South Walton County up 4 %: 18,636 to 19,470 units
What the Numbers Mean Demand is keeping pace with a growing rental landscape. Market APO rose 10.4 % while active supply increased 4 %. Meanwhile, RevPAR gains outpaced average daily rate growth. For homeowners and prospective buyers, these results reinforce the value of thoughtful pricing, strong property presentation, and experienced revenue management. Collectively, this is why 360 Blue has invested so heavily in our Revenue Management and Marketing teams.
Key Takeaways for Your Clients
• APO improved across both the Emerald Coast market and the 360 Blue portfolio.
• Rate growth remained positive, supporting stronger revenue performance.
• South Walton rental supply continued to expand, making professional positioning increasingly important.
04 360 BLUE • EMERALD COAST • 2026 Q3 REALTOR REPORT