GLOSSARY Key Performance Indicators
KPI( KEY PERFORMANCE INDICATOR): A quantifiable measure of performance over time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organization make better decisions.
AVERAGE STAY VALUE: The Average Stay Value KPI is the average Unit Revenue by number of Guest Check-ins during a selected time period. This does not include fees( Other Revenue( Average Stay) or taxes. Key Data Calculation: Average Stay Value = Unit Revenue / Guest Check-ins.
OCCUPANCY: This metric states the percentage of days a home is occupied during a specific period of time.
APO( ADJUSTED PAID OCCUPANCY): The percentage of days a home is occupied by paying guests during a specific time period. APO does not include homeowner stays.
REVPAR( REVENUE PER AVAILABLE ROOM): Considered the gold standard of revenue performance for your property, RevPAR balances your rates with the number of nights your vacation home is booked. By focusing on RevPAR, we achieve a balanced number of bookings at optimal rates.
ADR( AVERAGE DAILY RATE): Perhaps the most widely used metric in the industry, ADR, is exactly what its name implies: The average rate per day a vacation home books during a specific period of time.
FEEDER MARKET: The market of origin for potential and repeat guest.
YOY( YEAR-OVER-YEAR): Used to compare a data point from one entire year with that of the previous year.
OTB( ON-THE-BOOKS): Refers to confirmed, booked, and contracted business( occupancy and revenue) for future dates.