The Power of Strategic Revenue Management One of the key drivers behind 360 Blue’ s continued outperformance is our investment in the Revenue Management team and the best-in-class revenue management tools they use.
Earlier this year, Colleen Daly joined 360 Blue as Vice President of Revenue, bringing nearly two decades of large-scale revenue management experience. Since joining the team, she has made an immediate impact through a disciplined, data-driven approach focused on maximizing homeowner performance.
Rather than relying on a one-size-fits-all strategy, Colleen and her team tailor pricing decisions to each home’ s unique positioning, demand patterns, and ownership goals. The objective is straightforward: maximize revenue while keeping every homeowner’ s best interests at the center of the decision-making process. Her approach is grounded in trust, expertise, and customized execution.
Looking Ahead As we move through the remainder of the summer season and into fall, these performance metrics provide important context for pricing expectations, investment analysis, and long-term ownership decisions. We value our partnership with the real estate community and remain committed to providing transparent market data that helps you guide your clients with confidence.
On a Closing Note We’ ll be back in October with our Q3 Market Report, where the ongoing conversation about the vacation rental market will continue. If there are specific performance metrics or market insights that would be helpful to you or your clients, please reach out. And if you have a buyer, seller, or investor who would benefit from an accurate, objective revenue projection, our team would be happy to assist.
As always, thank you for your continued partnership and trust.
Kindest regards,
Alex Curry DIRECTOR OF BUSINESS DEVELOPMENT
360 BLUE • EMERALD COAST • 2026 Q2 REALTOR REPORT 05