Marketing Insights
In Q2 of 2026, 360 Blue’ s marketing efforts continued to strengthen the visibility and performance of our properties across all channels. This report highlights key metrics from the past quarter, including direct bookings compared to online travel agencies( OTAs), digital reach through email and social media, website traffic, and new user growth. Our goal is to provide a clear picture of how our marketing initiatives are driving awareness and bookings, helping our properties stand out in an increasingly competitive vacation rental market.
Direct vs OTA Bookings
Q2 2026 Digital Reach
Medium April 1, 2026 June 30, 2026 Change Email 310,677 315,739 + 5,062
Social 142,124 142,666 + 1,411
Total Email Sends in Q2 2026 228,104
Direct |
OTAs |
Social Posts in Q2 2026 |
487 |
Q2 continued to see guests booking directly with 360 Blue and Callista over booking through third-party websites like Airbnb and Vrbo.
In Q2, we saw growth in both email subscriptions and social profiles through our social and website signup efforts.
Website Traffic
New User Acquisition
Social Direct
Search
Website traffic for 360 Blue remained strong in Q2, a result that correlates with our lowering of the minimum length of stay requirement among allowed homes, and the trend toward last-minute bookings. The launch of promotion codes on the 360 Blue and Callista websites also contributed to user growth and improved browsing behavior. Overall time spent on the website continues to be strong, with potential guests spending more time browsing property and destination search pages.
Referral
Other
In Q2, we saw direct traffic and search traffic out-perform social and referral traffic to our websites. This is reflective of our continued efforts to refine our SEO and large language model positions.
06 360 BLUE • EMERALD COAST • 2026 Q2 REALTOR REPORT