Grayton Beach
Revenue Overview
Although we trailed the Market in Occupancy this quarter, we delivered significantly stronger ADR and RevPAR performance. Our year-over-year growth in Occupancy and RevPAR was positive; however, as we look ahead, we’ ll continue refining our pricing strategy to better align with demand while protecting rate strength in this market.
2025 Q2 Revenue Performance
KPIs AS OF JULY 1, 2025 |
360 BLUE 2025 Q2 |
VS |
MARKET 2025 Q2 |
OCCUPANCY |
50.9 % |
VS |
62. 6 % |
YOY OCCUPANCY CHANGE |
7.1 % |
VS |
11.9 % |
ADR |
$ 1,282 |
VS |
$ 713 |
YOY ADR CHANGE |
-5.9% |
VS |
-2. 6 % |
REVPAR |
$ 653 |
VS |
$ 446 |
YOY REVPAR CHANGE |
0.8 % |
VS |
9.1 % |
360 BLUE • EMERALD COAST • 2025 Q2 REVIEW
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