2024 Q3 REPORT
in organic search impressions , which are up 16 % compared to last quarter , and organic Google search ranking up 11.4 % compared to last quarter . This , paired with the increase in social and email marketing stats noted above , shows that our website and marketing efforts are performing and resonating with potential guests .
Organic search is particularly important to highlight going into 2025 , as 2024 has been a year of decreased YOY demand in the Emerald Coast market . The strong uptick in organic search rankings suggests that the vast number of changes we ’ ve made to the website , our marketing efforts , along with the many technical improvements we ’ ve made , are having a positive impact on our ability to stay “ top-of-mind ” for guests looking to vacation on the Gulf Coast . This uptick is particularly positive since we are already starting to see growing demand for Spring Break , Summer , and Fall break dates in 2025 . We saw shorter booking windows and an abundance of last-minute bookings through Q3 — a trend that has continued into Q4 . As a result , we adjusted our marketing efforts to engage those guests looking for last-minute stays .
In Other News
While the website is performing well in a softer market , we are continuing to work through Phase Two of the website launch . All the while , we are adapting to changes in the short-term rental market — both nationally and here on the Gulf Coast . Our focus continues to include enhanced onsite tracking , marketing personalization , improved user experience , pricing display updates , and further integrations with our suite of software , such as NRES ( our proprietary booking software ), TouchStay ( our digital vacation guidebook for guests ), and Salesforce Marketing Cloud ( our email and guest marketing platform ). Collectively , they will continue to place your home and our brand at the forefront of direct bookings and provide us with more tools and flexibility to market effectively to potential guests and those looking to rebook a stay .
Stay tuned for our Annual Report , which will be coming your way in January . As always , thank you for your continued support . We could not have reached this level of success without you .
Samantha McClendon SVP OF MARKETING
360 BLUE BY THE NUMBERS P . 7