360 Blue 2024 Q3 Realtor Report | Page 39

2024 Q3 REPORT | WATERSOUND
Top Five Feeder Markets
1 . ATLANTA , GA 2 . DALLAS , TX 3 . NASHVILLE , TN 4 . HOUSTON , TX 5 . BIRMINGHAM , AL
2024 Q3 Revenue Performance
KPIs AS OF OCTOBER 1 , 2024
360 Q3
VS
MARKET Q3
OCCUPANCY
56.9 %
VS
49.2 %
YOY OCCUPANCY CHANGE
-2. 7 %
VS
-3.7%
ADR
$ 786
VS
$ 453
YOY ADR CHANGE
-8.7%
VS
-5.0%
REVPAR
$ 448
VS
$ 223
YOY REVPAR CHANGE
-10.9%
VS
-8.6%
Revenue Overview
This quarter we outperformed the Market in all three metrics — Occupancy , ADR , and RevPAR . By adopting a more aggressive pricing strategy , we experienced a smaller decline in Occupancy compared to the Market .
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