2024 Q3 REPORT | WATERCOLOR
Top Five Feeder Markets
1 . DALLAS , TX 2 . ATLANTA , GA 3 . HOUSTON , TX 4 . NASHVILLE , TN 5 . BIRMINGHAM , AL
2024 Q3 Revenue Performance
KPIs AS OF OCTOBER 1 , 2024 |
360 Q3 |
VS |
MARKET Q3 |
OCCUPANCY |
66.5 % |
VS |
56.5 % |
YOY OCCUPANCY CHANGE |
5.5 % |
VS |
0.0 % |
ADR |
$ 767 |
VS |
$ 867 |
YOY ADR CHANGE |
-11. 5 % |
VS |
-0.5% |
REVPAR |
$ 509 |
VS |
$ 467 |
YOY REVPAR CHANGE |
-6.7% |
VS |
-5.5% |
Revenue Overview
We strategically adjusted our rates to exceed the Market in Occupancy this quarter , which yielded positive results . While the Market ’ s Occupancy remained flat year-over-year , we saw an increase in our Occupancy and outperformed the Market in RevPAR .
360 BLUE BY THE NUMBERS P . 37