2024 Q3 REPORT | ROSEMARY BEACH
Top Five Feeder Markets
1 . DALLAS , TX 2 . ATLANTA , GA 3 . NASHVILLE , TN 4 . HOUSTON , TX 5 . BIRMINGHAM , AL
2024 Q3 Revenue Performance
KPIs AS OF OCTOBER 1 , 2024 |
360 Q3 |
VS |
MARKET Q3 |
OCCUPANCY |
59.9 % |
VS |
63.4 % |
YOY OCCUPANCY CHANGE |
1.6 % |
VS |
2.8 % |
ADR |
$ 836 |
VS |
$ 747 |
YOY ADR CHANGE |
-11. 5 % |
VS |
8.6 % |
REVPAR |
$ 500 |
VS |
$ 474 |
YOY REVPAR CHANGE |
-3.8% |
VS |
11.5 % |
Revenue Overview
Although we did see an increase in our Occupancy compared to Q3 of last year , our Occupancy fell short of the Market ’ s . In order to capture our fair share of bookings , we had to be more flexible in our rates . Ultimately , we did achieve higher ADR and RevPAR vs the Market .
360 BLUE BY THE NUMBERS P . 29