360 Blue 2024 Q3 Realtor Report | Page 11

2024 Q3 REPORT | EMERALD COAST
Top Five Feeder Markets
1 . DALLAS , TX 2 . ATLANTA , GA 3 . BIRMINGHAM , AL 4 . HOUSTON , TX 5 . NASHVILLE , TN
2024 Q3 Revenue Performance
Q3 KPIs AS OF OCTOBER 1 , 2024 360 Q3 VS MARKET Q3
OCCUPANCY
59.7 %
VS
53.3 %
YOY OCCUPANCY CHANGE
2 . 4 %
VS
-6.5%
ADR
$ 932
VS
$ 546
YOY ADR CHANGE
-7.7%
VS
-0.9%
REVPAR
$ 556
VS
$ 291
YOY REVPAR CHANGE
-5.6%
VS
-7. 3 %
Revenue Overview
In efforts to increase our Occupancy in Q3 , we strategically decreased rates more aggressively than the Market . This approach was successful , as we saw an increase in Occupancy while the Market saw a decrease year-over-year . We outperformed the Market in all three KPIs – Occupancy , ADR , and RevPAR .
360 BLUE BY THE NUMBERS P . 11