360 Blue 2024 Annual Realtor Report January 2025 | Page 9

Emerald Coast

Revenue Overview
In 2024 , we exceeded Market performance in Occupancy , ADR , and RevPAR . Through strategic rate management , we achieved smaller year-over-year declines in both Occupancy and RevPAR compared to the Market .
2024 Annual Revenue Performance
KPIs AS OF JANUARY 1 , 2025 360 BLUE 2024 VS MARKET 2024
OCCUPANCY
45.9 %
VS
44.5 %
YOY OCCUPANCY CHANGE
-1.1%
VS
-4.5%
ADR
$ 900
VS
$ 487
YOY ADR CHANGE
-4.2%
VS
-1.8%
REVPAR
$ 413
VS
$ 231
YOY REVPAR CHANGE
-5.3%
VS
-6.1%
360 BLUE • EMERALD COAST • 2024 ANNUAL REVIEW
09