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Figure 1: Gill’s weight loss ‘journey’. Image from Weight Watchers magazine of married life, it began to “creep” back on; weight appears to be something that has to be continually fought against. Love comes second to this battle. The ‘after’ weight loss state is dealt with by the third image which is titled “The new me”; oddly there is no mention of her partner and he is not shown with her in the photo. Gill simply enthuses that she “can’t wait to get dressed up and go out!”. It could be argued that Gill is simply focusing on herself after her achievement. However, the language used is concerning. The ‘after’ state is associated with being a “new” woman, hence it could be assumed that to get to this point Gill has had to focus solely on losing weight and consequently her marriage may have become her second priority. When my children look back at their childhood photos, there’ll hardly be any photos of them with their mum Emotional happiness ‘before’ and ‘after’ weight loss is 33