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Cognoscente Alp Bolay Cognoscente, along with its monthly party/event, is aimed at joining athletes and businessmen from the sports industry and their counterparts from the entertainment industry with real estate moguls, financial experts, and entrepreneurs. Not just anyone in their respective fields, but selected people who stand out with their sponsorships, investments, net worth and philanthropy. The magazine is curated strictly for a group of people that have a similar income, interests and people who can profit from each other. These people have hectic schedules that involve them travelling constantly. This magazine and its event will help these people find time to be more involved in their existing and future investments. Memberships are invitation only. The cover itself is detachable hard paper that turns into an invitation to the event. When entering, the barcode, which is special for every reader/attendee, is scanned to reveal entrance and donation details at the door. 17