X Sense
Yulin Yan
I found that there are a number of successful mainstream
magazines about jewellery, such as Solitaire, Adore and Jeweller,
and fashion magazines including Elle and Harper’s Bazaar
tend to have regular issues focusing on jewellery specifically.
Nonetheless, the former appears to be highly industrial and
market-oriented, whilst the fashion titles tend to focus on highend brands and a hegemonic, consumerist lifestyle. I decided to
make a magazine focusing on independent designer jewellery and
designers, celebrating their work in a more artistic context.
X Sense will profit from brand cooperation with independent
designers and retailers, instead of running commercials.
Instagram is now the main gathering spot of independent
designers, brands, and photo bloggers; an Instagram account
will be used to promote the magazine, interact with users and
contributors, and to update special topics in between the issues.
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