30 Fastest Growing Companies in Asia 2019 30 Fastest Growing Companies in Asia 2019

CtrlShift – Where Digital Advertising Becomes Streamlined, Intelligent and Transparent C trlShift’s mission is to make engaging audiences easy and effective Its flagship product, The Hub, is an open-architecture enterprise programmatic advertising platform that rewires the essential components of the ad tech ecosystem so that digital advertising becomes streamlined, intelligent and transparent. historical data and past campaign performance. The Hub is a self-service SaaS application that simplifies media planning and buying. It is connected with all major demand-side platforms and buying ecosystems. Access audiences anywhere in the world – no individual contracts needed. REAL-TIME REPORTING = LESS BUDGET WASTED THE HUB: UNLOCK TRANSPARENCY. TRACK EVERY DOLLAR. Know your budget allocation at a glance and easily re-allocate to the partners and technologies that work the hardest. MACHINE-LEARNING POWERED RECOMMENDATIONS > IMPROVED RETURNS Take the guesswork out of trading with guidance on targeting parameters and data sets at campaign set-up. Get prompted on the next best actions for your campaign based on deep analysis of 62 DECEMBER 2019 INJECT EFFICIENCY. SAVE TIME. SCALE EFFORTLESSLY. Run campaigns and engage audiences across multiple platforms with a single login and a simple, streamlined workflow. Switch platforms and modify campaigns with no down time. Reduce wastage. The Hub’s advanced analytics dashboard provides real time cross- channel reporting at your fingertips so you can identify the optimal channels and tactics sooner With The Hub, marketers can: • manage multiple campaigns in one place • access a wide range of ad platforms, including Facebook, Google, Zemanta (Outbrain), MediaMath, Google Ads, AppNexus and Amobee • have full control of creatives, tracking and managing tags with ease • review campaign performance in real time and filter based on specific metrics for detailed insight • get daily 9am updates which provide a crucial snapshot of campaign performance for key decision makers such as HODs and CMOs THE LAB: The Lab, CtrlShift’s R&D arm, lives and breathes data. They create applicable, data science-based technology solutions for digital advertising. INTELLIGENT TRADING ASSISTANT Recommend programmatic campaign tactics by providing optimisation targets and advance information on metrics based on real historical data. ANALYTICS IN A BOX Drive efficiency in the programmatic planning process by providing a “health check” on campaign plans to offer actionable insights and benchmarks. AUTONOMOUS CAMPAIGN MANAGEMENT Inject massive scalability and intelligence into media buying by automating optimisation strategies for campaign goals. PRIMARY PERCEPTION: They are passionate about empowering clients and sparking tangible business outcomes with a

30 Fastest Growing Companies in Asia 2019 30 Fastest Growing Companies in Asia 2019 | Page 62