30 Fastest Growing Companies in Asia 2019 30 Fastest Growing Companies in Asia 2019 | Page 47

“Earning trust and loyalty of
consumers all around the world
is through consistent focus on
delivering high quality in all
of our actions,” how do you
interpret this statement?
INFI’s methodologies are innovative
and have never been done before. INFI
offers its customers with a sophisticated
solution that enriches the way
brands ‘welcome’ their clients within
their platforms, adding a brand new
capability–A personal human touch that
is now altering the equation to a point
where services on digital platforms will
provide us a realistic experience of being
assisted by a human as if they were
standing right next to us. The essence
of INFI’s added value is creating an
individualized based roadmap leading
to a meeting point where reality and
the digital spheres become one only to
create a natural, flowing experience to
each and every one of us.
Between ever-increasing market
sophistication, needs, and
diversified customer base, many
business and IT leaders don’t
know what they really have—
even when they think they do.
How do you manage to resist/
serve the needs of a highly
volatile market?
INFI understood that to be able
to provide a real and valuable
understanding of individuals it needs
to revise the way AI and applied
mathematics analyze and react to
our behavior on digital platforms.
Whereas AI segmentation is based on
users’ segmentations and statistical
analysis, INFI focuses on the individual’s
personality, while maintaining full
privacy of the individual. It allows
companies to improve their service and
sales processes as they launch custom
user journeys. We enable leaders to
elevate the way they interact with
customers and highly impact on the
ability to maximize customer lifetime
value and level of satisfaction.
What do you feel are the reasons
behind your company’s growth?
We are building INFI strategically to
grow globally with powerful investors,
partnerships and clients, that share
our vision. I am proud to say that I am
leading the company together with our
strong and unique management towards
making an incredible impact. I strongly
believe that all of us,united, will make
a positive impact on the lives of many
and create a better world for the next
generations.
INFI’s will impact on our daily lives, as
individuals as well as communities, by
launching an empathic AI approach that
improves our lives in every aspect. From
being able to conduct ourselves better
financially,all the way to improving our
health, wellness and even education.
INFI generates a win-win situation
where both individuals and businesses,
will be able to optimize their
performances side by side.
In Finance, financial officers offering
a loan or issuing credit card to an
individual without having any credit
history available, used to be a daunting
task for lenders. With nearly 4B people
in the world without access to credit
facilities, our personality-based risk
assessment establishes a new baseline
and helps lenders approve or decline
a credit line request, allowing them to
provide loans for credible people lacking
any credit history. This invaluable data
can be used for capturing the true
business potential, while reducing
rejection rates that may be as high as
85%.
In e-commerce, we can provide insights
and action able recommendations to
sellers that empower the creation of
custom buying journeys. Customers will
now only get what they want and need,
increasing conversion rates from current
2-5%while dramatically reducing
spamming.
In Healthcare, a personalized Pocket
Doctor, powered by INFI, will help
guide patients, on how to treat illnesses
and suggest illness specific wellness
programs tailored to each patient’s
makeup when needed, ensuring they are
fully being taken care of. INFI’s proactive
and reactive applications are able to
approach in a personalized manner
each and every patient and provide
them with the motivation to adhere to
a doctor’s patient specific treatment
recommendations. This With so much
promise behind this, INFI is destined to
revolutionize the entire medical system.
Saving lives,improving the patient’s
quality of life and their surroundings,
providing real-time support, reducing
loss of precious time and costs to the
healthcare system, allowing medical
service providers to manage their
resources effectively.
The INFI era is about to start. These are
fascinating times for INFI, and we believe
that the same goes for humanity as well.
As a question on sustainability,
where do you see your company
a couple of years from now?
In the past year we have partnered
with leading companies around the
world with the goal of establishing a
footprint across Finance, E-commerce,
HR and Healthcare verticals. With
100+ employees today, we expect
to double over the next year. As we
enter new markets around the world
both organically and via strategic
partnerships in the UK, USA, India,
HK and APAC, Turkey and LATAM, we
are seeking to form more partnership
opportunities to meet our growth
targets.
INFI has recently started launching
its go-to-market strategy, and we are
now in the midst of securing a Round D
investment at a valuation of $3B with
the goal of going public in approximately
two years.
SR