30 Fastest Growing Companies in Asia 2019 30 Fastest Growing Companies in Asia 2019 | Page 24

Ant Financial – Bringing small and
beautiful changes in the field of finance
A
nt Financial is a technology
company that brings
inclusive financial services
to the world. It was officially
founded in October 2014,
originated from Alipay founded
in 2004. Facing individual users,
Alipay, the world’s largest mobile
and online payments platform,
operated by Ant Financial, is
a lifestyle platform based on
real-name authentication and
creditworthiness.
Alipay has partnered with more
than 200 financial institutions in
providing payment services to
tens of millions of small and micro
merchants, leading to a continual
increase in service use cases.
Alipay has extended its service
into a variety of offline use cases,
such as restaurants, supermarkets,
convenience stores, taxis,
hospitals, and public services.
Through online marketing, big
data service, and other means,
Alipay has empowered traditional
businesses and public services to
improve their user experience.
It is powered by the blockchain
technology from Ant Financial,
AlipayHK and GCash launch
cross-border remittance service,
offering a fast, secure, convenient,
transparent and low-cost way to
transfer money directly between
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DECEMBER 2019
individuals in Hong Kong and the
Philippines.
Core Values
Ant Financial Services Group is
dedicated to “bringing small and
beautiful changes to the world.”
The “Six Core Values” play an
important role in the company’s
approach toward operations,
recruitment, staff assessment, and
remuneration, which are;
1. Customers first: Customers
are the number one priority.
2. Teamwork: Share
responsibilities and
achievements together,
ordinary people can do
extraordinary things.
3. Embrace change: Be
adaptable and innovative.
4. Honesty: Be honest and
honorable in both words and
deeds.
5. Passion: Be optimistic and
never give up.
6. Professional dedication: Be
professional, dedicated and
constantly improving.
The Ant Model
Inclusive Finance
Ant Financial Services Group
(“Ant Financial”) believes the
significance of inclusive financial
services lies in providing equal
access to financial services for
individuals and businesses in
need. This philosophy originated
from ten-plus years of practice
since the establishment of
Alipay, as well as in the realities
of inclusive financial services in
developing countries, especially
in China. Based on these
circumstances, Ant Financial uses
Alipay and other products and
services as the basis for providing
Internet financial services to
the public. With the help of Big
Data, cloud computing, and other
technologies, users can enjoy
equal access to financial services.
This greatly expands the scope of
inclusive financial services.
Technology
Big Data technology
Ant Financial applies Big Data
technology to the businesses in
its ecosystem. Ant Financial’s
MYbank, and its predecessor
“Alibaba Micro Loan,” has for years
leveraged a Big Data model to
offer loans. It has provided loans
totaling over RMB 700 billion to
over 4 million small and micro
enterprises and entrepreneurs
over the past five years, helping
them tackle the capital shortage,
allowing them to survive and