30 Best CEOs of the Year 2020 30 Best CEOs of the Year 2020 | Page 72

An Interview with Baptiste Martin, FX Shoulder USA, Inc.
CEO: ‘We’re Rapidly and Strategically Expanding our
Distribution Network and are Continually Seeking
Qualified and Reputable Distributors to Partner With’
“We work in a very dynamic and competitive market set and our ability to grow is dependent on our ability to work
cohesively as an international company in an established US market.”
M
edical implants are
devices or tissues
that are placed inside
or on the surface of the body.
Many implants are prosthetics,
intended to replace missing
body parts. Other implants
deliver medication, monitor
body functions, or provide
support to organs and tissues.
Some implants are made
from skin, bone or other body
tissues. Others are made from
metal, plastic, ceramic or
other materials.
FX Shoulder USA, Inc
distributes orthopaedic
medical implants specifically
for shoulders. The company
offers lockable shoulder
trauma prostheses, sutures,
plates, titanium, and stainless
steel nails for arthroplasty and
osteosynthesis. FX Shoulder
USA serves customers in the
United States.
The company was
incorporated in 2017
and is headquartered in
Dallas, Texas.
Baptiste Martin,
FX Shoulder USA,
Inc. CEO, spoke
exclusively to
The Silicon Review.
Below is an excerpt.
Why was the company
set up? And how did you
expand your company
and its offerings over
the years?
As a small company,
FX shoulder has differentiated
itself from the competition
by maintaining its niche
as a shoulder arthroplasty
only company, offering a
comprehensive portfolio, and
“priding itself on being nimble
in a competitive market by
reacting quickly to feedback
and input.” At the conclusion
of 2018, FX Shoulder USA
launched the first stemless
reverse shoulder IDE in the
US—which we currently are in
process with to this date. This
incorporates the technology
that has found success in
Europe, and, we are working
to potentially bring this
technology to the US market
in the near future. We have
also grown our sales footprint
across the US, and this has led
to more thoughtful input in
many potential manners by
which we can further innovate
our product line.
There is nothing
more important for
a successful small
business than a well-
defined mission and
vision statements. Can
you explain your M&V
statements in brief?
•
The main purpose was
to build this company to
be the direct provider for
FX Solutions products
in the United States
“We’re the only company focusing exclusively on shoulder
arthroplasty with a comprehensive portfolio of solutions for
degenerative- and trauma-based cases.”
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