30 Best CEOs of the Year 2020 30 Best CEOs of the Year 2020 | Page 44

Trulioo: Verify Customers
Online, Anywhere in Seconds
Meet the innovative leader and CEO
Stephen Ufford
Stephen Ufford has founded and successfully sold
several data-focused startups during his career. Ian 2011,
he launched Trulioo to help build a layer of trust and
safety online, and with the mission to provide access to
financial services to the billions of unbanked individuals
around the globe. As a serial tech entrepreneur in the
identity space, Stephen is well versed on the challenges
and opportunities affiliated with identity verification, data
privacy, risk and fraud prevention, and the ever-changing
regulatory changes that impact emerging startups and
global enterprises that have customers worldwide.
Stephen Ufford, CEO
H
44
aving a “digital identity”
is different from the way
our private information is
used/accessed today. Consider
how we currently use our personal
information in the online retail and
banking arenas: Whether buying
something from a retailer or logging
in to a mobile-banking platform, we
create and use a separate identity
(user name/password) for each
digital transaction/interaction.
Digital identity means each person
has their private information stored
within a secure platform, and each
person then authorizes businesses
access to that information with the
individual’s permission.
The founders, Stephen Ufford and
Tanis Jorge, have over a decade of
experience working in data-driven
businesses. The duo garnered an
intimate understanding of the
data industry and recognized the
limitations of the current identity
verification system and the massive
possibilities for the future. After
successfully launching and exiting
three startups together, they
wanted their fourth company to be
meaningful and impactful at a global
scale.