30 Best CEOs of the Year 2020 30 Best CEOs of the Year 2020 | Page 42

John D. Rockefeller. He not only
saw a great market coming (oil),
he avoided the risk of wildcatting
by perfecting the business of
refinement. He even made the
product safer through lower
combustion. Rockefeller sold
investors on oil even when the
market was in doubt (kerosene
in lamps was first thought to
be dangerous), by putting the
product into safe metal cans. He
used the railroads to get better
margins, and used the immense
profits to convince competitors
to partner with him. I admire his
ability to adjust to bad news when
others couldn’t. When price fixing
became a challenge, he adjusted by
creating the first pipelines for in
The US. Rockefeller even overcame
the effects of electricity on his
kerosene business, by utilizing the
more volatile version of Kerosine-
Gasoline; and applying it to the
new car industry. A true master of
evolving!
If you had one piece of
advice to someone just
starting out, what would
it be?
Find someone you trust and admire
in business and do everything you
can to work for him; even if it’s for
free. Having a master of an industry
apprentice, guide and empower
you, will give you the self belief
that you need, to carve your own
path. Andrew Carnegie worked for
Tom Scott and was empowered to
create the first steel structures in
the US. All the great leaders had a
willing mentor.
Give me one word that
describes you the best.
One word describes me the best:
Passionate.
What is the road map
ahead?
We will continue to
introduce beneficial,
healthy products aimed at
helping consumers hydrate
faster, absorb nutrition
better, perform at a higher
level, and even deal with
pain, anxiety and mental
acuity. We’re going to
concentrate on funding
our science partners, so
that we can share this
next gen technology with
manufacturers and other
brands around the world.
We’re just one company,
but licensing and teaming
up with bigger partners,
means we can speed up the
opportunity for consumers
worldwide, to experience
this new delivery system
for nutrients.
SR
“
In the manufacturing industry, we’ve a
growing number of brands and
manufacturers that are now licensing the
technology, and asking us to facilitate their
production of ‘better for you’ product.”
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