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Nano-Nutrient Water, is the
breakthrough of shrinking down
numerous essential vitamins
and minerals (so the body’s
stomach doesn’t need to), and
thus absorb them faster. Combine
that with the ability to make all
of these ingredients tasteless,
odorless, and clear; and you have
a potentially game-changing
proposition, in food and beverage;
and possibly even medicine.
(Nano) Technology:
That Aides greenONE
Outshine Competition
This ‘water-based’, nano
technology (using water
‘clusters’ to deliver nutrients,
instead of sugar or even alcohol)
gives greenONE the ability to
introduce numerous products
that target precise consumer
issues. Products can be designed
specifically for nutrition,
health, hydration, pain, anxiety,
sleep, concentration, and even
recovery. Since the ingredients
are miniaturized (nano-sized)
to 1-20 nano-meters (1/1000
the size of a red blood cell), they
now have the ability to avoid
the stomach, for the first time.
This means they can be rapidly
absorbed into the cells, on a
grand scale. By creating products
that are both bioavailable and
healthy, consumers may actually
now begin ‘feeling’ the benefits of
the beverage, while they are still
enjoying it.
Moreover, consumers are
demanding ‘better for you’
products that work much faster,
use dramatically less sugar and
still have a decent taste profile.
They want products that help
them perform better; whether
it’s at work or at play. Since
manufacturers have relied on
sugar for so long, to deliver
nutrients, this poses a difficult
proposition for most other brands
and manufacturers.
Neil Fineman,
greenONE Holdings Inc
CEO, spoke exclusively
to The Silicon Review.
Below is an excerpt.
What was the motivation
to start the company
and how did it all come
together?
My motivation has always been
my father, Jerry Fineman. Jerry
was the man who convinced
Walt Disney to let him put his
creations onto toys. He created
hundreds of popular toys, and
knew exactly how to brand and
market them. His Tickle Me Elmo
creation, coupled with the idea
of open packaging, is still the
greatest selling toy of all time. I
spent my childhood listening to
his philosophy on relationships
and creating great products for
consumers of all ages. It wasn’t
until I saw this technology
though, that I was inspired to
follow in his footsteps. He always
said to me: “Do what you enjoy
and what you’re passionate about.
If you follow that advice, I promise
you, your work will become play.” I
spent most of my adult life, taking
companies public and funding
other people’s visions. My
passion though, like my father’s,
was performance. The path to
incorporating this new delivery
system into mainstream culture,
is quite similar to the one he took
over 40 years ago. Realizing you
have something unique, is only
half the battle. The other half, is
showing the most mainsteam of
consumers, how they can enhance
their lives, by including your
product into their daily routines.
What are the pain points
of the industry addressed
by the company?
For the last 100 years,
manufacturers have been forced
to depend upon digestion as the
standard for getting nutrition
into the human body. greenONE
attacks this issue for the first
time. Additionally, the industry’s
use of using sugar to deliver those
nutrients, has been a pain point
were excited to address.
Here’s a brief overview of the
products and services we offer:
We started by introducing
iDrink Nano Nutrient Water in