30 Best Business Leaders of the Year 2019 30 Best Business Leaders of the Year 2019 | Page 72

Saletancy headed by Gangesh Pathak-
Decoding the science behind sales
and providing data quality solutions
for you, with you
L
ead Generation Company plays
an important role in the field of
marketing. It brings about the
initiation of consumer interest and
also provides the right information
about products or services of a
particular business. The industry
mainly concentrates on creating
list building, e-newsletter and
other acquisition sales lead; it also
includes non-paid sources which
include search engines and referrals
of existing customers and clients.
Sales leads are commonly found
in the mortgage, insurance and
finance industries. They do follow
marketing leads which mainly
focuses on products which are sold,
and makes sure there cent percent
transparency in the necessary
requisite. And finally, the investor
leads gives the general identity of a
person or an entity invested in that
particular firm and sales process.
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The need for lead generation
companies is increasing
tremendously, and they are playing a
pivotal role in the field of strategical
business investments. One such
company which is a pioneer in
the field of lead generation is
the Saletancy. The firm is a new
generation multi-channel marketing
september 2019
and end-to-end lead generation
Company in India that is specialized
in lead generation and appointment
setting. The company provides
sales and marketing solutions to
all sized businesses and is focusing
on the latest and greatest ideas
and technologies for sales and
marketing.
Main Objectives
The main mission of the firm is
to provide the most affordable
Sales and Marketing solutions
to customers to achieve their
Business Objectives of all sizes
with a minimal budget with the
greatest ideas and technologies.
To continuously improve
marketing and communication to
deliver the Right Message to the
Right Audience in a most suitable
way.
Perception
The vision of the company is to be
the most valued platform of Sales
and Marketing where Businesses
come to get connected to their
potential customers from around
the globe and where they can
provide end-to-end lead generation
services at affordable prices.
Services Provided
Lead generation
Saletancy provides the clients with
the key component for this process
such as; scaling up the sales team
to a marketing powerhouse using
multiple channels – the Phone
call, email, LinkedIn. The firm
understands its client’s business
requirements; and designs a lead
generation solution based on that.
Customer Profiling
The biggest challenge for the b2b
marketer is to maintain accurate
data in any B2B market segment.
But Saletancy helps the clients by
providing best customer profiling
services in India. Reaching the
right target audience can be a
game-changer in B2B marketing
and it will see exceptional revenue
growth. The firm believes that data
quality can be a game-changer for
their customer profiling which
provides a complete, accurate,
and reliable information to
drive marketing lead generation
campaign.
Digital marketing
Digital marketing is today’s need
of each and every organization.