30 Best Business Leaders of the Year 2019 30 Best Business Leaders of the Year 2019 | Page 13

payment platforms through
collaborations with Mynt and
Smart as it introduced GCash and
PayMaya in a number of its stores.
Data analytics has likewise become
part of Robinsons’ business
strategy, which it operationalize
through its Loyalty and Financial
Products Division. With over 1.2
million Robinsons Rewards Card
members, it has found ways to
better understand its shoppers
and delighting them with products
and services that are responsive to
their needs and preferences.
Capitalizing on its positive growth
trajectory, Robinsons Retail
continuously strives to tackle new
horizons in the Philippine retail
industry.
Elements: That Make
Robinsons Retail Stand Out
Driven by sustained expansion
and diversification, Robinsons
Retail remains one of the largest
and most trusted multi-format
retailers in the country. At its core,
the company maintains a solid
foundation of management that
employs a comprehensive and
astute use of technology, business
analytics, supplier collaboration,
and customer engagement. This
has resulted in a unique brand
of excellent service enjoyed by
its loyal customer base and its
international and local brand
partners and suppliers. Beyond
its foothold in Robinsons Malls,
the company has also developed
strong ties with other leading
mall developers, which allows it
to capture even wider markets
alongside emerging ones.
SR
Robina Y. Gokongwei-Pe: A Formidable
Leader
Robina Y. Gokongwei-Pe is the President and Chief Executive
Officer of the company. She is a Director of JG Summit Holdings,
Inc., Robinsons Land Corporation, Cebu Air, Inc., and Robinsons
Bank Corporation. She is a Trustee of the Gokongwei Brothers
Foundation Inc., Immaculate Conception Academy
Scholarship Fund and the Ramon Magsaysay
Awards Foundation. She was also a member of
the University of the Philippines Centennial
Commission. She attended the University of
the Philippines-Diliman from 1978 to 1981
and obtained a Bachelor of Arts degree
(Journalism) from New York University in
1984. Ms. Pe joined the group in 1984 as a
management trainee. She is a daughter of Mr.
John L. Gokongwei, Jr.
Robina Y. Gokongwei-Pe
President & CEO
“Our vision is to strengthen our foothold
vision is and
to strengthen
foothold
as a Our
leading
trusted our
multi-format
as a leading and trusted multi-format retailer in the Philippines.”
retailer in the Philippines.”