3- Nokia's marketing Strategy.pdf April, 2014 | Página 4

products in the smart phone category. Apple focuses on viral marketing and word of mouth rather than
traditional mediums of promotion. The company has its own stores worldwide to sell its products.
Samsung
Samsung uses a Google operating system known as Android. It introduced a Windows phone for the first
time in 2012, by targeting the mass market and providing a product for each segment. Along with
innovative products like Samsung S3, it launched mini versions of S3 for people who cannot afford it.

Nokia SWOT Analysis

What does Nokia need to do?
Nokia needs a game changing innovation to get back its market share. Its partnership with
Microsoft reflects its going in the right direction. Nokia has an outstanding hardware technology
such as the Pure View Camera. Nokia should change its strategy towards being market oriented.
Predicting consumer trends smartly and delivering what the consumers want can only make it
regain its desired positioning.

Reference
http://www.researchomatic.com/marketing-plan-of-nokia-152136.html
http://www.researchomatic.com/marketing-mix-nokia-143321.html
http://www.researchomatic.com/Critical-Analysis-Of-The-Nokias-Marketing-And-The-Relation-To-ItsCurrent-Situation-80928.html

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