2SCALE Thematic Papers Gender Mainstreaming in Agribusiness Partnerships | Page 32

5.3 Lesson 3: Customized and Practical Tools Are Key to Foster Gender Mainstreaming Methodologies and tools to promote gender equality are many; even methodologies and tools for gender mainstreaming in agricultural value chains exist. But when they are not tailor-made to the program or clearly connected to its specific approach and intervention areas, they are most often not used by the field team. One key factor that helped 2SCALE move from general intentions regarding gender mainstreaming to actual field- level activities was the customization of a limited set of tools to the 2SCALE approach and the training and coaching of all field staff on the use of these tools. These tools need even to be translated into the language used by the team in each country to avoid the language “excuse.” While 2SCALE opted for no gender specialist position (see Lesson 2), contracting a gender consultant for the customization of tools was a very good investment. The consultant needs to be given a chance to first understand very well the program approach and steps, and then develop and continuously refine the tools to make them as user- friendly as possible. 2SCALE even learned that it should go a step further by developing a practical toolkit with pre-designed cards (adapted to an illiterate audience) to make the gender analysis of clusters and value chains by partnership facilitators as easy and practical as possible. Women working in Pinora’s citrus processing factory – Citrus Partnership, led by Fair Trade Original, Ghana. 29 5.4 Lesson 4: Work With and Build Capacities of Women in Selected ABCs and Value Chains or Specific Segments Through Gender- Responsive Services Through gender-based analysis at the cluster level, 2SCALE observed that some commodities and value chains are traditionally dominated by men (especially cash crops such as maize) and offer less potential for either empowering female actors or integration of a significant number of new women actors in the chain. Moreover, some value chains may be dominated by men in certain segments or functions, such as production or input provision, while others are taken over by women, such as small-scale processing or marketing. In 2SCALE’s partnership portfolio, women are predominant in particular ABCs, either because it is traditionally a commodity produced by women (e.g., vegetables, milk, sesame) or in certain segments of the value chain in activities that either require small investments such as marketing or retailing and/or can be carried out close to the home, such as small-scale processing (e.g., soy-based milk and kebabs, parboiled rice, attieké). 2SCALE made a deliberate effort to empower women and build their capacities in female-dominated ABCs or in specific functions in mixed ABCs. It is an efficient strategy to invest in and support clusters and functions that offer the strongest potential to increase women’s economic empowerment and gender equality.