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PRINTPACK INDIA 2019 SHOW DAILY 2 February 2019 | Supported by Indian Printer & Publisher and Packaging South Asia
Sanjay Kadam eyes success in the new B2 digital segment
Kadam Digital explores multiple verticals with HP Indigo 12000
W
hen Pune-based Kadam
Digital commissioned its
HP Indigo 12000 press on
25 February 2018, it became the first
pre-press bureau in Pune to own the
model. An active digital printer since
2010, Kadam Digital also uses a Koni-
ca Minolta digital press but the new B2
Indigo 1200 has given the company a
lot of leverage in terms of format size,
multiple substrates including plastics
and the very high quality associated
with this 7-color machine first shown
by HP at drupa 2016.
During the Pamex exhibition in
Mumbai in December 2017, HP India
and Kadam Digital announced the pur-
chase of the Indigo 12000 digital press
by the Pune-based digital print house
and pre-press bureau. According to
Sanjay Kadam, director, Kadam Digi-
tal, the rationale behind going for the
HP Indigo 12000 was to venture beyond
just paper substrates and B3 and A4.
Right before the Printpack India
2019 exhibition, we talked to Sanjay
Kadam again, and he says that the ma-
chine has really come into its own with
full-fledged production over the past six
months. With a speed of 4,600 pages an
hour, the HP Indigo 12000 digital press
can produce over two million color
sheets each month with a resolution of
2,438dpi, and it can take sheet sizes of
up to 750 x 530 mm. The Indigo 12000
press at Kadam Digital is configured
with seven colours, CMYK plus three
additional spot colours.
As Kadam explained to us, at pre-
sent the company is mainly using the
Indigo 12000 for commercial printing.
It is being used for carton and label and
tag printing on multiple substates. He
says that the press works well for car-
tons and tags on substrates such as ITC
Saphire and Cyber XL Pac and that he
is able to use PVC and PP plastic me-
dia for printing products such as tags,
menus and various types of covers and
jackets.
About 20% of Kadam Digital’s cur-
rent work on the Indigo 12000 is for
photobooks. While the company prints
about 20 to 25 photo books a day, Kad-
am says, “With the new Indigo 12000
press we are also able to produce ‘Meg-
abooks’ that is, large size photobooks
that can have an open size as large as 15
x 40- inches. On our other digital press
we could only produce large book that
were 12 x 36-inches.”
“The Indigo 12000 is the most
proven press in the B2 segment,” says
Kadam. When we ask him whether
During the Pamex
exhibition in Mumbai in
December 2017, HP
India and Kadam Digital
announced the purchase
of the Indigo 12000 digital
press by the Pune-based
digital print house and pre-
press bureau.
L to R: Kunal Kadam and Sanjay Kadam, directors at Kadam Digital Transprints with the HP
Indigo 1200 digital press at Pamex 2017
the press is commercially viable, he
explains, “When we print photobooks
with the use of special colors such as
pink and green there is a huge improve-
ment in the quality and we are able to
get the price for this improvement. Yes,
it is a big investment but it will allow
us to explore many new verticals. Al-
BYTECH
though the capital cost is significant,
one must keep in mind that it’s a new
breakthrough type of technology. How-
ever, we find that the running cost is
fair enough for what the machine pro-
duces.”
Kadam adds, “Our aim has been to
go beyond CMYK and beyond paper.
We are now exploring newer verticals
and new products give a good return.”
Kadam is an enthusiastic and expe-
rienced digital printer with a strong
legacy of quality that comes from the
company’s background in photography
and silver-halide prints. He is optimistic
of getting returns on his Indigo 12000
from the premium commercial print-
ing segment and short run packaging,
label and tags on plastic substrates. He
is equally confident of what he calls the
‘Megabook’ photobook market. “These
premium segments offer better mar-
gins,” says Kadam.
– Naresh Khanna and
Shardul Sharma
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12 | 2 FEBRUARY 2019 | Please visit our websites www.packagingsouthasia.com & www.indianprinterpublisher.com for Live updates during Printpack 2019